Services 2018-01-08T15:48:38+00:00

Media Relations

The first step in building a successful media relations strategy is developing clear messaging that resonates with the media. We conduct media training with clients to ensure all spokespeople deliver a unified message that supports the firm’s brand.

Leveraging our deep media relationships and media expertise, we deliver quality media outcomes for clients through:

  • Media outreach
  • Media interviews – print, digital, broadcast
  • Speaking engagements
  • Content placement
  • Media tours
  • News releases and media advisories

Case Study: Building an Enduring Asset Management Business
Case Study: Rebuilding & Raising Positive Perceptions Amidst Negativity

Content Development

As quality content is often the crux of successful marketing and media outreach campaigns, we help clients evaluate their content—what exists today and what do we need to create? We look at our clients’ peers and the industry to identify timely, relevant topics that prospective buyers and the industry care about. We then develop compelling content that articulates our clients’ unique perspectives and expertise to leverage in multiple ways:

  • Earned Media: Articles, editorial submissions, expert interviews and commentary
  • Owned Media: Website content, blog posts, whitepapers, marketing materials, client or shareholder communications
  • Paid Media: Sponsored content, advertising campaign content, eNewsletters, whitepaper promotions

Case Study: Raising Awareness of a Financial Planning Software Provider

Marketing Support

We serve as an extension of our clients’ marketing teams on strategic brand development initiatives, generating market awareness through marketing and paid advertising campaigns, and developing and editing a wide range of materials, including:

  • Presentation books
  • Fact sheets
  • Brochures
  • Website content

Social Media

We engage with clients on their social media strategies, providing consultation on appropriate channels and content to reach the desired audience and achieve the desired outcomes. Depending on where each client is at with their use of social media, we may provide support for our clients in the following ways:

  • Draft social media policies
  • Analyze client’s and/or competitors’ social media strategies to gauge effectiveness
  • Conduct LinkedIn audits of spokespeople, executives and other firm employees
  • Develop content suggestions and drafts
  • Manage social media accounts, posting content on the client’s behalf

“The Lowe Group has been our partner for more than a decade. Their deep asset management and financial services experience and longstanding media relationships have led to important outcomes for Baird. They are a key part of our team.”

Angela Pittman Taylor, Senior Vice President, Robert W. Baird & Co.