Your story, expertly told.
Your story, expertly told.
WELCOME
We understand your business so your audience will, too
Lowe Group is a communications agency specializing in helping financial services organizations create greater awareness of their products and services to attract and retain business. Clients include asset managers, mutual funds, RIAs and financial advisory firms, trust services providers, hedge funds and other alternative-investment managers, fintechs, ESG/sustainable and impact investment firms and other leading financial institutions and organizations.
Services
PUBLIC RELATIONS
We create custom programs through a tailored, consultative approach
We develop and execute customized programs that include media relations, content marketing, social media, crisis communications, marketing support and media training to create awareness, establish thought leadership, manage reputation, and drive positive outcomes.
LoweDown Blog
A marketer’s heartfelt homage to mutual funds on their 100th
My family takes turns labeling one another as “sentimental Irish”—a reference to an old song performed by the Irish song and dance man Tony Kenny. I’ve kicked the lyrics to the sidebar below so I stay on task, [...]
15 steps to becoming the best podcast guest
Podcasts are everywhere. One source suggests that today there are now 3.2 million podcasts. Podcasts outnumber audiobooks by 6:1. For those wanting to launch a podcast, those numbers are daunting. Many of our clients have launched or at [...]
LoweDown Blog
LOWEDOWN BLOG
Starting February 1, bulk-email basics matter even more
Starting February 1, Google and Yahoo are requiring certain best practices for email senders—large and small—who address messages to Gmail and Yahoo addresses. If you don’t comply, your email reputation may suffer … and you could wind up blacklisted. [...]
Vanguard ban on bitcoin ETFs [A communications case study}
UPDATE: On January 24, Vanguard posted a Q&A featuring its ETF and brokerage platform leaders Janel Jackson and Andrew Kadjewski defending the firm's position and explaining why they barred trading in spot bitcoin ETFs. Until yesterday, the firm had [...]
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
The recently released Edelman’s Future of Corporate Communications study found that half of chief communications officers (CCOs) consider themselves to be strategic advisors to the business leaders in their organization. This compared to little over one-third in 2021. The [...]
20 Years Serving Investment Firms
BLOG POST
Read founder Jody Lowe’s post, The only constant is change: Lowe Group celebrates 20 years of investment communications.