Your story, expertly told.
Your story, expertly told.
WELCOME
We understand your business so your audience will, too
Lowe Group is a communications agency specializing in helping financial services organizations create greater awareness of their products and services to attract and retain business. Clients include asset managers, mutual funds, RIAs and financial advisory firms, trust services providers, hedge funds and other alternative-investment managers, fintechs, ESG/sustainable and impact investment firms and other leading financial institutions and organizations.
Services
PUBLIC RELATIONS
We create custom programs through a tailored, consultative approach
We develop and execute customized programs that include media relations, content marketing, social media, crisis communications, marketing support and media training to create awareness, establish thought leadership, manage reputation, and drive positive outcomes.
LoweDown Blog
Insider’s list of investing podcasts [March 2024 update]
We’re fortunate in the investment industry to have so many new content creators consistently stepping up to share their expertise via podcasts. At the same time, a podcast production schedule can be demanding and hard to justify when there’s [...]
New to marketing ETFs? Download our guide
What’s different about ETF marketing? An article in the Financial Times last week painted one picture, citing a scene across the street from the ETF Exchange conference in Miami: financial advisors on board a luxury superyacht “drinking ETF-themed cocktails, [...]
Don’t overlook an important piece of RIA M&A: the story you have to tell
With RIA merger and acquisition activity expected to continue at a robust rate in 2024 (see sidebar), expect to see a lot more deal-related news in publications like Barron’s Advisor, CityWire RIA and RIA Biz. This coverage is an [...]
LoweDown Blog
LOWEDOWN BLOG
Vanguard ban on bitcoin ETFs [A communications case study}
UPDATE: On January 24, Vanguard posted a Q&A featuring its ETF and brokerage platform leaders Janel Jackson and Andrew Kadjewski defending the firm's position and explaining why they barred trading in spot bitcoin ETFs. Until yesterday, the firm had [...]
Chief communications officers increasingly play a strategic role in major business decisions: Edelman
The recently released Edelman’s Future of Corporate Communications study found that half of chief communications officers (CCOs) consider themselves to be strategic advisors to the business leaders in their organization. This compared to little over one-third in 2021. The [...]
ETF marketing gone wild: The spot bitcoin launch
Are you ready for this? Today ETF marketing takes its place in the spotlight to an extent not seen before in recent history, if ever. If you’re on the marketing teams of the 11 firms approved to launch a [...]
20 Years Serving Investment Firms
BLOG POST
Read founder Jody Lowe’s post, The only constant is change: Lowe Group celebrates 20 years of investment communications.