Your story, expertly told.
Your story, expertly told.
WELCOME
We understand your business so your audience will, too
Lowe Group is a communications agency specializing in helping financial services organizations create greater awareness of their products and services to attract and retain business. Clients include asset managers, mutual funds, RIAs and financial advisory firms, trust services providers, hedge funds and other alternative-investment managers, fintechs, ESG/sustainable and impact investment firms and other leading financial institutions and organizations.
Services
PUBLIC RELATIONS
We create custom programs through a tailored, consultative approach
We develop and execute customized programs that include media relations, content marketing, social media, crisis communications, marketing support and media training to create awareness, establish thought leadership, manage reputation, and drive positive outcomes.
LoweDown Blog
Finfluencers are on the rise—and industry groups and regulators are paying attention
Finfluencer: A social media influencer who provides personal finance education or advice to followers. For many years, my idea of a finfluencer was one of the many well-followed financial thought leaders who were widely quoted in the media [...]
A marketer’s heartfelt homage to mutual funds on their 100th
My family takes turns labeling one another as “sentimental Irish”—a reference to an old song performed by the Irish song and dance man Tony Kenny. I’ve kicked the lyrics to the sidebar below so I stay on task, [...]
15 steps to becoming the best podcast guest
Podcasts are everywhere. One source suggests that today there are now 3.2 million podcasts. Podcasts outnumber audiobooks by 6:1. For those wanting to launch a podcast, those numbers are daunting. Many of our clients have launched or at [...]
LoweDown Blog
LOWEDOWN BLOG
Don’t overlook an important piece of RIA M&A: the story you have to tell
With RIA merger and acquisition activity expected to continue at a robust rate in 2024 (see sidebar), expect to see a lot more deal-related news in publications like Barron’s Advisor, CityWire RIA and RIA Biz. This coverage is an [...]
Lessons from the trenches: what to expect when you are asked to attend media training
As part of our engagements with clients and as a separate standalone service, we’ve trained hundreds of spokespeople to talk to the media or speak on webinars and panels. Our media training can be anything from an abbreviated online [...]
PR on a sliding scale: When to be proactive, when to be reactive—and when to be in the middle
Not all news is good news. But the best public relations pros know when to be proactive in releasing bad news and when to wait. We all love to trumpet our good news from the rooftop when we are [...]
20 Years Serving Investment Firms
BLOG POST
Read founder Jody Lowe’s post, The only constant is change: Lowe Group celebrates 20 years of investment communications.