The Lowe Group works with a variety of organizations as they manage strategic announcements, executive transitions, regulatory issues, or crises. In addition to creating comprehensive communications plans for organizations prior to facing a crisis, we also help companies respond quickly to announcements as they happen.
Probably the most common announcements are significant staff changes – the departure of a prominent portfolio manager or an executive can often create significant communications challenges for an investment firm. […]
A new mutual fund company asked The Lowe Group to help them increase assets in their new fund and to establish and create awareness of a new category in the industry. The firm was looking to increase their investor base via advisors while making retail investors aware of the category.
The Lowe Group helped the firm announce their presence in the marketplace and engage national, regional and industry media. Initial interviews resulted in an incredible article on the fund in a well- respected trade publication which was reprinted and used in sales presentation materials. […]
The Lowe Group was engaged by a regional bank to rebrand their organization. There were two sister banks that were going to unite under a new name. Immediately after the rebranding of the bank they also planned on making a strategic acquisition and wanted support with announcing the acquisition. We developed the core messaging, news releases, content, and a detailed communications matrix to guide outreach to all relevant parties for both the name change and acquisition. […]
The Lowe Group decided to capitalize on two of our clients’ attendance at the Morningstar Conference which attracts 1,700+ advisors and financial professionals and also brings together the nation’s top investment experts to discuss industry trends, investment research principles, and the market environment.
We contacted media relations industry colleagues at other mutual fund companies to create an event in conjunction with the conference to bring together key portfolio managers and industry media in a collaborative effort. […]